Over the years, the general admission concourses have become outdated, cluttered, and no longer a reflection of the Wembley values. A new hierarchy and environmental strategy were implemented to enhance the fan experience across various stadium events, from football to concerts. One holistic approach was needed and included all aspects from turnstile to seat, with our scope ranging from wayfinding and graphic design to wall finishes and concession design.

Wembley Stadium Level One Concourse was completed in time for the FA Community Shield game in August 2023. Level Five completed in Spring 2024.