The 1901 Club relaunched with enhancements designed for our long-standing client Brighton & Hove Albion FC, as the American Express Community Stadium celebrates its tenth anniversary.

In the first stadium-wide refurbishment for the 1901 Club, we transformed nine premium lounges across three stands. The designs reflect the Club’s unique personality and values we established for the award-winning stadium ten years ago.

The upgrades include three platinum lounges, located on the West and East Stand halfway line with fantastic seats directly outside, and six gold lounges, which feature a range of styles from an industrial brewery theme to a partnership with Heineken.

Each space is bespoke and delivers a new premium match day experience for fans and guests in complete style and comfort. The fit-out was completed in July, ahead of the new Premier League season, and relaunched the 1901 Club membership for the next five years.