Aspire Lounge opens at St Mary’s

We are proud to have supported Southampton FC on another successful summer hospitality launch with Aspire.

Situated in the Itchen Stand the new lounge is the latest hospitality project KSS has developed in partnership with the Club at St Mary’s Stadium. The design draws upon the design principles of heritage, locality, and spirit, that we developed for the Club ahead of our first project together in 2019.

Within Aspire these principles are combined in a playful and often bold way, from the rustic timbers and weathered metals to the earthy colour palette and heritage chalk board menus. Highlight details of rope trims and industrial lighting are inspired by the maritime locality and the design is lifted with brand touches of red and storytelling artwork with the Southampton FC stripes subtly embedded to ensure that the result captures the Saint’s spirit. The lounge offers private dining tables paired with an indulgent menu showcasing Hampshire’s finest home-grown ingredients and the lasting impression is a lounge that is both welcoming and memorable for their guests and fans.

Anthony Cole-Johnson the Director of Sales and Venue Experience at Southampton Football Club stated, “As always it has been a pleasure to work with KSS on the refresh of our latest lounge. By adopting their ideas, we have reshaped the identity of the space and created a fabulous lounge with the bar now the statement feature.”